Chris Anderson, Editor of Wired (James Duncan Davidson, Flickr) |
While that is slightly thrilling ultimately, we all know, it is impossible. Money makes the world go 'round. Someone has to pay the bills, after all - and there are many ways that it can play out, conventional and otherwise.
Take for example the book, Free, which retails for $29.99. Content is only as free as it can be. We must also pay for the method of delivery, be it paper, electronic or DVD.
In his paradigm,
Anderson believes that “information wants
to be free.” That adage especially applies to the world of journalism in the
digital age, he says, and there are many examples that would seem to bear him
out.
Truly the citizen journalist has made his debut and we all
felt the impact. Anyone can blog or pontificate on any subject from any point
of view. Sharp writers will understand the fundamentals of SEO. They
may understand social media and viral marketing. It may be possible that they
are re-tweeted, shared on Facebook and found in StumbledUpon.
We don’t have to look for news. It assaults us – everywhere.
It’s in buses and elevators, in our email and on our homepage. We will never go
back to waiting for the evening news. That would be as archaic as waiting for the evening paper.
But there is an old adage that I rely on for reality checks
– “You get what you pay for.” Another old saying rapidly follows: “There are no
free lunches.”
Socialnomics, a film on the power of Social Media